Responsibilities

• Steward the equity of the Tate’s Bake Shop brand and lead the brand vision to increase household penetration, market share, revenue, profit, and ROI growth.
• Determine priorities to enable consumer & customer centric brand growth.
• Own portfolio strategy and develop annual plans including integrated marketing campaigns; set objectives and allocate resources.
• Execute brand marketing plans based on consumer insights and brand positioning; monitor performance against objectives to deliver results over the annual contract and strategic plan horizon.
• Lead end-to-end responsibilities from strategy development, communications and activations to managing in-year P&L and budget; liaise closely with sales.

Requirements

• 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
• 3+ years of people management and cross functional team leadership
• Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
• Extensive brand management and consumer marketing expertise
• General Management and P&L decision making perspective
• Experience making strategic and tactical decisions utilizing fact-based data
• Experience specific to category development and shopper marketing
• Digitally savvy & data driven mindset; especially as it applies to scaling brands
• Bachelor’s degree required

Preferred

• Sponsorship/Partnership marketing experience a real benefit
• MBA (preferred)

Benefits

• health insurance
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education related programs
• paid holidays and vacation time