Senior Brand Manager, Curlsmith

Boston, MA (Hybrid)

$112K/yr – $140K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the U.S. brand strategy and 360° marketing to grow revenue, share, and brand equity.

  • Must-have: P&L ownership with profitable growth track record.
  • Standout: Lead cross-functional agile teams across Creative, Integrated Marketing, Sales, Finance, and agencies.

Job Description

Responsibilities

  • Define and execute strategic marketing plans that deliver measurable growth in revenue, share, and brand equity.
  • Drive brand strategy to deliver continuous growth in a dynamic, competitive environment
  • Lead organizational activity to execute strategic priorities, ensuring alignment across functions and delivering measurable business results.
  • Own the creation and execution of 360° marketing strategies for the U.S. market, ensuring integration across all consumer touchpoints.
  • Oversee the marketing calendar and prioritize initiatives to maximize ROI and brand equity.
  • Champion digital-first strategies and leverage emerging platforms to engage consumers and drive conversion across e-commerce and retail.
  • Analyze campaign performance and optimize strategies to exceed KPIs and ROI targets.
  • Own the brand P&L for the U.S. market, driving profitable growth and ensuring financial health.
  • Manage selling expense budgets and resource allocation for maximum efficiency.
  • Collaborate with Sales to drive best-in-class customer support and account planning, leveraging sales data, insights, etc. to identify new marketplace opportunities and shopper trends to drive profitable growth.

Requirements

  • Bachelor's Degree
  • 8+ years of progressive marketing experience in the consumer products/beauty arena
  • Authorized to work in the United States on a full-time basis
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Strong leadership skills and results oriented mindset
  • Proven track record of P&L ownership and delivering profitable growth
  • Experience in turning data into insights that drive creative marketing solutions and strategies
  • Excellent project management skills with ability to manage multiple projects at one time
  • Able to manage cross-functionally and across an organization
  • Excellent communication, presentation, and interpersonal skills including working with and presenting to upper management along with retailers in prestige/mass channels
  • Supervisory experience

Preferred

  • MBA in marketing and management

Benefits

  • Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Helen of Troy logo

Helen of Troy

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company.What started as one brand, has grown into a portfolio of world-class brands, eachbringing quality and reliability to their respective industries. At Helen of Troy we bring 55+ years of experience to consumers looking for the best Home & Outdoor and Beauty & Wellness products.And we continue to grow thanks to our dedicated associates who bring their industry expertise, unique experiences, and shared values to Helen of Troy. Joining our family of brands, you’ll have the opportunity to excel in an environment that encourages personal growth and collective success.Bring your ambition to Helen of Troy and we’ll set you on an exciting career path.

Founded in 1968
El Paso, Texas, USA
2.3K employees (329 in marketing)

Traffic Signals

Monthly Visitors
39.8K
Traffic Source Mix
Search
34.7%
Direct
46.3%
Referral
13.6%
Social
3.8%
Paid
1.4%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
217 (10% of company)
Median Career Experience
15 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.5B

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