Responsibilities

• Lead Brand Strategy & Positioning : Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
• Drive Integrated Programs : Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.
• Digital Brand Presence : Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
• Physical Brand Presence : Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
• Promotional Strain Drop Strategy : Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
• Own Budget & Performance Metrics : Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
• Build Cross‑Functional Partnerships : Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.

Requirements

• 5–7 years of experience in brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
• Bachelor’s degree in Marketing, Business, or a related discipline; MBA a plus.
• Proven track record of brand ownership , including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
• Expertise in digital marketing and eCommerce , including social media strategy, content optimization, and performance analytics.
• Experience driving physical brand presence , such as in-store activations, merchandising programs, and promotional events.
• Strong analytical skills —comfortable with market research, trend analysis, and leveraging data to inform decisions.
• Cross-functional leadership skills , with experience collaborating across sales, operations, creative agencies, and field teams.
• Excellent communication and project management abilities , capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
• Entrepreneurial mindset : eager to shape and grow emerging brands with creativity and resilience.

Preferred

• MBA a plus.

Benefits

• Health & Wellness
• Financial Security
• Time Off
• Additional Perks
• *Available to eligible, full-time employees only.