Responsibilities

• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Requirements

• Candidates must be willing to participate in at least one in-person interview.
• Minimum Education: Bachelor’s Degree in Marketing, Business, or a related field
• Masters degree preferred
• Minimum Experience: 7+ years of brand management experience
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment
• Visa sponsorship not available for this role

Preferred

• AI literacy and application skills, specifically utilizing predictive modeling and marketing AI platforms to anticipate changing consumer trends
• Experience directing national creative agency partnerships and managing multi-million dollar marketing budgets
• Insatiable curiosity, brand pride, and competitive drive to view operational obstacles as strategic growth opportunities

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.