Responsibilities

• Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
• Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partner with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names
• Gain insights from market research to inform marketing initiatives
• Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
• Apply consistent execution of corporate brand marketing guidelines and trademark requirements
• Act as internal brand steward for corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Manage assigned brand budgets
• Develop department operational procedures and processes that foster effective communications and collateral
• Monitor metrics to track program effectiveness and ROI
• Other incidental duties