Responsibilities

• Develop and manage brand initiatives and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
• Collaborate with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partner with global product marketing on new product development to develop positioning, value proposition, messaging platform, and product names
• Gain insights from market research to inform marketing initiatives
• Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
• Apply consistent execution of corporate brand marketing guidelines and trademark requirements
• Act as internal brand steward for corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Manage assigned brand budgets

Requirements

• Bachelor's degree required
• Eight years of marketing experience working with digital assets and digital channels or a Master’s degree plus six years of marketing experience working with digital assets and digital channels
• Strong marketing acumen including understanding and application of marketing frameworks, concepts, and principles
• Substantial knowledge and understanding in applying brand strategy to communication challenges
• Proven successful project management skills
• Excellent communication skills and interpersonal relationship skills including negotiating and relationship management skills
• Ability to drive achievement of objectives
• Knowledge and understanding of marketing communication channels, with particular knowledge of digital channels
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization