Senior Brand Manager, Axe Innovation

Hoboken, NJ (On-site)

$119K/yr – $179K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

The Senior Brand Manager will own the innovation strategy and growth roadmap for Axe in the US, driving cross-functional collaboration and unmissable brand superiority across deodorants and skin cleansing, while leading performance analysis and agency partnerships.

  • Lead cross-functional innovation funnel with CMI, R&D, Supply Chain, Claims and Legal
  • Partner with agency and brand teams to deliver superior design and digital activation
  • Own performance analysis and competitive intelligence to inform planning

Job Description

Responsibilities

  • Innovation Strategy & Growth Roadmap The Senior Brand Manager will help shape and execute the strategic vision and growth roadmap for Axe in the US. This includes developing, leading, and delivering the innovation plans for the Deodorants and Skin Cleansing categories while ensuring the roadmap ladders up to the brand’s long-term growth ambition and cultural relevance agenda.
  • Cross-Functional Innovation Leadership The Senior Brand Manager will serve as a key point of contact for the cross functional team, while liaising with Global Axe counterparts to identify what the US can leverage. This role will partner with CMI, R&D, Supply Chain, Claims and Legal, Artwork Excellence, Fragrance, Finance, Packaging, and Creative Services to ensure a robust innovation funnel and deliver against innovation needs
  • Unmissable Brand Superiority The role will support and help drive Unmissable Brand Superiority for Axe by partnering across the system: Technical Project Leadership to deliver superior technology, CMI to maximize consumer impact, Supply Chain to expedite capabilities and maximize efficiency, Claims and Legal to develop and support superiority claims, and Finance to build profitable business cases. This will require influencing, inspiring, and driving teams—often virtually and remotely—to ensure on-time and in-full delivery.
  • Agency, Performance, and Team Leadership The Senior Brand Manager will collaborate with agency partners to craft winning design and communications, with best-in-class digital and content for launch. They will fully understand Axe’s performance, challenges, and opportunities in market to tailor the activity plan and strategy to win, while maximizing synergies and resources wherever possible. The role is also accountable for analyzing Axe’s US performance and competitor intelligence, proactively identifying issues and opportunities that drive decisions or feed into innovation planning. In addition, this leader will partner closely with the broader brand team, contributing to an inclusive and high-performing environment.

Requirements

  • 6-8 years of relevant branding/marketing innovation experience
  • Expertise in the US male fragrance category
  • A creative eye for design
  • Exhibit the Unilever Power Behaviors
  • Care Deeply: Shows genuine care for consumers, customers, teams, communities, and the planet; builds trust by listening, acting with empathy, and creating an inclusive environment where people can do their best work.
  • Focus on What Matters: Cuts through complexity to prioritize the work that creates the biggest impact; makes clear choices, stays focused on outcomes, and channels energy toward the few things that matter most.
  • Stay Three Steps Ahead: Anticipates future trends, risks, and opportunities; thinks proactively, connects the dots, and plans ahead to keep the brand and business ahead of the market.
  • Deliver with Excellence: Executes with discipline, pace, and accountability; follows through on commitments, raises the bar on quality, and delivers strong results through others.

Benefits

  • health insurance (including prescription drug, dental, and vision coverage)
  • retirement savings benefits
  • life insurance and disability benefits
  • parental leave
  • sick leave
  • paid vacation and holidays
  • access to numerous voluntary benefits
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Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR
128K employees (15,146 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.9%
Direct
38.4%
Referral
11.1%
Social
8.6%
Paid
0.8%

Headcount Trend

Current headcount: ~128K

Marketing Team

Marketing Team Size
13,404 (10% of company)
Median Career Experience
16 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$20.9M
Last Raise
$20.9M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $20.9M

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