Senior Brand & Integrated Campaigns Manager

San Francisco, CA (Hybrid)

$140K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand storytelling and cross-channel campaigns by turning untold Cresta stories into clear, bold narratives that cut through noise and engage senior buyers across multiple media streams.

  • Integrated campaigns: lead multi-channel branding across social, video, OOH, events, and written media to build awareness and perception.
  • Cross-functional storytelling: partner with Communications, Content Marketing, Creative, Demand Gen, Field Marketing, Product Marketing, and executives to craft and ship world-class strategies.
  • Story mining: continuously surface untold Cresta stories and translate them into compelling, audience-ready narratives and tactics.

Job Description

Responsibilities

  • Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media
  • Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose
  • Constantly dream up new storylines and creative tactics to get them in front of our audiences
  • Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market
  • Constantly mine Cresta to uncover that next great untold story

Requirements

  • 5+ years experience in brand/integrated marketing, advertising, or creative strategy, including at least 1 year in enterprise tech.
  • Experience executing complex multi-modal campaigns at top-tier organizations: show us your portfolio!
  • Have worked on high-visibility brand and advertising campaigns for a B2B brand
  • Experience driving messaging and storytelling for a fast-growing company
  • Messaging excellence: you can communicate complex ideas simply
  • Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media
  • Detail-oriented: you care about your ideas being well executed
  • Highly collaborative & self-directed: you know how to get things done
  • Comfortable working with senior executives and pushing them outside of their comfort zone
  • Coachable, resilient, and highly motivated to drive outcomes
  • San Francisco Bay Area or New York City preferred; willing to work in the office a minimum of 2x per week

Preferred

  • Experience marketing software or AI products
  • Video production capabilities
  • B2C campaign experience

Benefits

  • Medical, dental, and vision plans that are designed to fit you and your family’s needs.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Monthly gym & phone allowance
  • Work from home office stipend to help you succeed in a remote environment.
  • Lunches and dinners included for in-office employees via Grubhub
Cresta logo

Cresta

4.2 Glassdoor

Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.

Founded in 2017
Sunnyvale, California, USA
529 employees (56 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
50.1K
Monthly Google Ads Budget
$69.8K
Traffic Source Mix
Search
40%
Direct
50.2%
Referral
6.8%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
20 (4% of company)
Median Career Experience
7.5 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$276M
Last Raise
$125M
Series D, 1 years ago

Funding History

  • Nov 2024
    Series D • $125M
  • Mar 2022
    Series C • $80M
  • Mar 2021
    Series B • $50M

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