Responsibilities

• Lead the development of net-new, 1:many owned events from concept through execution, creating repeatable, scalable programs that elevate the Superhuman brand.
• Serve as the quarterback across strategy, logistics, planning, and execution, ensuring seamless delivery across multiple concurrent workstreams.
• Translate brand narratives, product positioning, and annual marketing priorities into scalable event programs.
• Drive brief creation, internal enablements, and post-event asset development and reviews, including but not limited to event nurtures, attendee surveys, analytics, and lessons learned.
• Partners with internal teams and agencies to produce cohesive, innovative experiences that drive business impact.
• Lead agency, creative partner, and vendor relationships, including RFPs, scopes of work, budgets, forecasting, and financial tracking.
• Present event concepts, recaps, insights, and recommendations to senior leadership
• Develop strong cross-functional relationships with relevant teams such as Brand, Marketing Operations, Product Marketing, Growth, Community, Creative, and Revenue to ensure deliverable alignment and successful outcomes.
• Oversee defined event workstreams and develop tactical plans that deliver on established goals and targets successfully.
• Work closely with Key Partners to summarize ROI, key learnings, and business impact(s) of events and activations, as well as create dashboards/reports to share event progress for stakeholders and influence event strategy.
• Help build repeatable processes, templates, and best practices for events to optimize and scale programs.
• Lead pop-up brand activations that create buzz, drive social and PR amplification, and bring the brand to life in unexpected ways.
• Own end-to-end execution of activations, from concept and partnerships to on-site delivery and post-activation measurement, ensuring each moment ladders into broader brand campaigns.

Requirements

• 8+ years of experience in event marketing, managing multiple projects simultaneously, across a variety of event types, ideally with experience creating a net new 1:many owned events motion from soup to nuts, including pop-up activations, high-impact stunts, summits, and customer conferences.
• Is detail obsessed—crosses their Ts and dots their Is! Someone who is highly organized with an ability to manage resources, budgets, and onsite personnel flawlessly.
• Has the ability to see around corners to push projects forward; takes initiative without much hand-holding.
• Is creative, innovative, and always thinks outside the box.
• Has experience working directly with different cross-functional stakeholders like Brand, Growth, Community, Creative, Demand Generation, Product Marketing, Sales, Customer Success, and Marketing Operations to achieve event objectives.
• Experience navigating organizations to lead and mobilize cross-functional teams in the delivery of impactful brand experiences.
• Can clearly communicate verbally and in writing to stakeholders with different levels of knowledge and investment in the project to achieve successful outcomes.
• Understands how to define, track, and optimize event success across brand, growth, and long-term demand.
• Has knowledge of event promotion and nurture journeys for target audiences across channels, including email, social, sales outreach, and digital.
• Proven success delivering large-scale, high-visibility programs
• Strong collaboration, relationship-management, and negotiation skills.
• Has the ability to travel onsite to events as needed.
• Is—as a plus —familiar with Salesforce, Iterable, Goldcast, & Pardot.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Preferred

• Is—as a plus —familiar with Salesforce, Iterable, Goldcast, & Pardot.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities