Senior Brand Director at Velmoré | USA

Senior Brand Director

USA (Hybrid)

Salary Not AvailableSenior Level20+ years expFull time

Posted 2 months ago

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Job Summary

Own global brand strategy and market expansion for a luxury jewelry house, shaping positioning, storytelling, and cross-channel brand experience to elevate equity and customer loyalty.

Brand Strategy & Positioning: steer global positioning, identity consistency, and long-term brand vision.
Market Development: identify expansion opportunities, partnerships, and new product launches to grow brand reach.
Creative & Experience: guide creative direction across retail, e-commerce, events, and client interactions to deliver a premium luxury journey.

Job Description

Responsibilities

Develop and execute Velmoré’s global brand strategy and long-term vision.
Define and strengthen the company’s brand positioning within the luxury market.
Ensure consistency of brand identity across all channels and regions.
Drive initiatives that enhance brand equity, awareness, and customer loyalty.
Lead integrated marketing and communication strategies across digital, retail, and traditional channels.
Oversee brand storytelling, messaging, and content development.
Ensure all marketing activities align with brand standards and business objectives.
Monitor market trends and consumer insights to inform strategic decisions.
Guide creative teams in developing compelling visual and experiential brand assets.
Maintain excellence in brand presentation across retail, e-commerce, events, and customer interactions.

Requirements

20+ years of experience in brand management, luxury marketing, or related leadership roles.
Proven experience in luxury jewelry, fashion, watches, beauty, or premium consumer brands.
Strong expertise in global brand strategy and brand positioning.
Demonstrated success in building and scaling luxury brands internationally.
Exceptional leadership and team management capabilities.
Deep understanding of luxury consumer behavior and market trends.
Strong analytical, strategic planning, and decision-making skills.
Experience managing cross-functional and international teams.
Excellent communication, presentation, and stakeholder management skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.

Preferred

Experience working with global luxury brands or high-growth premium consumer companies.
Background in international brand expansion and multi-market operations.
Experience overseeing both retail and digital brand ecosystems.
Strong network within the luxury, fashion, media, or lifestyle industries.

Benefits

Paid Time Off (PTO)
Medical, Dental, and Vision Insurance

Velmoré

Velmoré is a quiet luxury jewelry brand focused on timeless design, refined aesthetics, and intentional craftsmanshipEach piece is created to feel personal — not mass producedOur collections are released in limited quantities, typically between 50 to 500 pieces per design, ensuring rarity and exclusivityDesigned for those who appreciate elegance without excessWe take influence from rich coastal traditions and artisanal heritage across Switzerland, Prague, Turkey, Russia, the Philippines, and India—regions where craftsmanship runs deep and oceanic beauty is part of everyday life. Our pieces are thoughtfully designed to evoke a sense of calm, depth, and effortless style.Velmoré is for those who appreciate subtle elegance, natural textures, and meaningful design. Whether it’s a gift or a personal treasure, our goods are made to be worn, lived with, and loved over time.More than a brand, Velmoré is a reflection of the sea—still, strong, and endlessly captivating.

Founded in 2025

Zurich, Zurich, CHE

5 employees