Senior Brand Designer

San Mateo, CA (Hybrid)

$147K/yr – $185K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand design leadership for Roblox, shaping identities and marketing materials while mentoring peers and ensuring craft across cross-functional, multi-surface campaigns.

  • Own design leadership and brand identity across marketing materials.
  • Must-have: 8+ years of design experience with a strong, conceptual portfolio.
  • Standout: Agency and brand-side experience with cross-functional collaboration and vendor guidance.

Job Description

Responsibilities

  • Collaborate closely with your team — mentoring designers, sharing ideas, and elevating the work through openness and craft.
  • Take the lead in shaping and presenting design work, communicating your thinking clearly and confidently with clients and stakeholders.
  • Translate insights and strategy into thoughtful, expressive design systems and identities that move brands forward.
  • Bring a deep understanding of branding, culture, and contemporary design — creating work that resonates with today’s most ambitious brands and founders.
  • Take ownership of your role and growth — embracing feedback, refining your craft, and setting a high bar for creative excellence.
  • Enhance the overall Roblox brand by creating compelling, crafted design materials about our brand.
  • Contribute to how Roblox is defined and understood across all marketing surfaces.
  • Partner with cross-functional partners across the organization to execute on-brand marketing materials.
  • Maintain and contribute to our brand identity to ensure design consistency and craft.
  • Work together with a collaborative team to deliver engaging visual designs that achieve business objectives while mentoring and provide feedback to other designers, elevating craft and cohesion across the team.

Requirements

  • You have at least 8+ years of design experience with an exceptional portfolio that demonstrates strong conceptual thinking mixed with meticulous design execution.
  • Your experience comes from the agency side and/or brand side. You have experience with vendors (e.g., agencies and production partners) and are comfortable guiding an agency as you are crafting and are happy to move between those roles.
  • High fluency in software, including Figma, Adobe Creative Suite (Illustrator, Photoshop), Google Slides, and Keynote.
  • An obsession with craft: You place a high value on crafting your work, focusing on quality over quantity of ideas produced. You recognize that being detail-oriented is a badge of honor, and that going the extra mile to produce top-tier quality work that’s visually pleasing and engaging even on tight timelines is essential.
  • A thoughtful and resilient mindset. You understand that design is iterative and have the ability to operate nimbly.
  • The ability to be a self starter: You are comfortable and able to work independently, managing timelines and briefs from multiple projects and partners.

Preferred

  • Passionate about design and creativity and pushing the boundaries of how you work.
  • You prefer to invent rather than follow trends.
  • You’re an experienced designer — constantly shaping ideas, crafting distinctive identities, and elevating the quality of work by inspiring those around you.
  • Your skill set should be a potent mix of conceptual & systems-level thinking, graphic design, visual design, typography, identity design.
  • Comfortable leading workstreams — with experience in stakeholder management and communication.

Benefits

  • Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
  • Roblox also provides reasonable accommodations to candidates with qualifying disabilities during the recruiting process.
Roblox logo

Roblox

3.7 Glassdoor

Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility.What is Roblox?Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.Powered by CreatorsRoblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox.How Popular?Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.

Founded in 2004
San Mateo, California, USA
7.6K employees (1,039 in marketing)
61% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
580M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
27.1%
Direct
70.2%
Referral
1.3%
Social
1.4%
Paid
0%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
305 (4% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$874.5M
Last Raise
$17.7M
Post IPO Equity, 1 years ago

Funding History

  • Oct 2024
    Post IPO Equity
  • Apr 2022
    Series Unknown • $17.7M
  • Aug 2021
    Series Unknown

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