Responsibilities

• Lead brand strategy for branding clients
• Define positioning, audience, and messaging frameworks
• Develop brand voice and storytelling direction
• Partner with designers to bring brand strategy to life
• Build and oversee social and content strategies across clients
• Define content pillars and campaign direction
• Set campaign cadence and content flow
• Map content plans to business goals
• Review performance and guide strategic adjustments
• Review and refine content calendars before client delivery
• Act as the primary strategic point of contact for clients
• Lead calls, presentations, and ongoing communication
• Translate feedback into clear direction for the team
• Build strong, trusted client relationships
• Identify opportunities to grow accounts
• Guide and support a Content and Marketing Coordinator
• Provide clear direction and feedback
• Keep teams aligned across strategy, creative, and production
• Oversee timelines, deliverables, and project flow
• Coordinate with creatives, contractors, and internal team members
• Ensure all work meets Set’s standard before reaching clients

Requirements

• 5 to 8 years of experience in brand strategy, content strategy, or social strategy
• Experience working with consumer brands, ideally CPG
• Strong understanding of how brand, content, and social connect
• Excellent communication and presentation skills
• Strong instincts for messaging and storytelling
• Ability to manage multiple clients and priorities
• Comfortable working closely with creative and production teams

Preferred

• Think beyond individual posts and focus on the bigger picture
• Care about both creative quality and business impact
• Are confident leading conversations with clients
• Can give clear direction and make decisions
• Enjoy working in a fast-moving, collaborative environment

Benefits

• Flexible work environment
• 15 days paid time off (increasing over time)
• 11 paid holidays plus extended fall and winter breaks
• Healthcare stipend
• Professional development opportunities
• Creative studio access
• Dog-friendly workplace
• Quarterly team events and celebrations
• Emphasis on work-life balance
• Additional details on benefits and structure will be shared during the interview process.