Responsibilities

• Lead brand communication strategy: Own the messaging and activation strategy for assigned brands, ensuring consistency across campaigns, channels, and member touchpoints.
• Drive member engagement and category growth: Develop communication strategies that encourage members to explore additional product categories, increase basket size, and strengthen long term loyalty to the Melaleuca shopping experience.
• Lead integrated brand activation: Develop and execute campaigns that support product launches, promotions, seasonal initiatives, sampling programs, and member engagement efforts across multiple communication channels.
• Partner with Brand Innovation: Collaborate closely with Innovation and Product teams to translate product benefits, scientific claims, and positioning into clear and compelling member communication.
• Guide go-to-market communication: Lead cross functional planning and execution for product launches and campaigns across digital, print, social, video, events, and sales support channels.
• Increase product trial and repeat purchase: Create communication strategies that drive sampling, first purchase conversion, cross category shopping, and long-term product adoption.
• Collaborate with the Brand Communications team and Creative partners: Provide strategic direction and messaging leadership to ensure communication assets align with brand positioning, business priorities, and member needs.
• Leverage insights and performance data: Analyze campaign results, member behavior, and market trends to optimize communication effectiveness and improve activation strategies.
• Support global brand consistency: Partner with International Marketing teams to ensure communication strategies can scale effectively across markets while maintaining message integrity.
• Champion the member experience: Ensure every communication touchpoint reinforces Melaleuca’s mission, wellness leadership, and differentiated membership-based shopping club model.