Senior Brand Analyst, Taste Innovation

Plano, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive early-stage food-innovation concepts from cross-functional brief to validated stage-gate, aligning with brand goals and market testing.

  • Own cross-functional concept development and stage-gate validation.
  • Must-have: 3+ years post undergrad with cross-functional leadership.
  • Standout: Experience turning consumer insights into testable concepts for national campaigns.

Job Description

Responsibilities

  • Work with cross-functional team of Food Innovation and Finance to refine loose ideas into tangible concepts that are on-strategy, insight based and aligned with brand and business goals.
  • Responsible for screening of concept iterations with target audiences to finalize build.
  • Establish concept in stage-gate process as official project validated through early innovation process.
  • Create project team and work cross-functionally to confirm high-level operational and financial feasibility of concept. Lead cross-functional team through ops testing.
  • Contribute with project team through development and execution of test.
  • Work with team to ensure materials are delivered on time and accurately communicate the taste innovation.
  • Develop materials to gain internal and external alignment for test.
  • Support project team through development and execution of national campaign.
  • Develop materials to gain internal and external alignment for national campaign.
  • Assist in preparation and presentation of innovation progress at key events and meetings such as NPC and NCAC Quarterly Meetings.

Requirements

  • Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations to the consumer side of marketing.
  • Experience in the restaurant category, foodservice, or CPG preferred.
  • 3+ years of experience post Undergraduate Degree.
  • Consistent background of delivering results by creating competitive and breakthrough strategies and plans.
  • Startup Mentality with proven track record of driving growth in an entrepreneurial environment.
  • Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you.
  • Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity.
  • Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises.

Preferred

  • MBA preferred.
Yum! Brands logo

Yum! Brands

4.0 Glassdoor

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

Founded in 1997
Louisville, Kentucky, USA
7.5K employees (436 in marketing)
79% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
958.3K
Traffic Source Mix
Search
31.7%
Direct
51.5%
Referral
12.9%
Social
2.9%
Paid
1%

Headcount Trend

Current headcount: ~7.6K

Marketing Team

Marketing Team Size
297 (4% of company)
Median Career Experience
19.5 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$3.5B
Last Raise
$1.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Debt • $2B

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