Responsibilities

• Sharpen how we articulate what Plutus 21 does, who it's for, and why we win
• Build the messaging framework, ICP definitions, and proof points that everything else runs on
• Develop case studies and client stories that stand up to scrutiny from sophisticated buyers
• Own the pipeline number: design, run and iterate on multi-channel campaigns across paid, organic, email, events and partnerships
• Build and manage the inbound engine end to end, from first touch to qualified opportunity
• Partner closely with our outbound SDR function on sequences, targeting and messaging so paid, inbound and outbound pull in the same direction
• Deploy partner and alliance marketing
• Build executive and event-led account-based marketing campaigns
• Set the content strategy and produce the top-of-funnel and mid-funnel assets that earn attention in a crowded market
• Support founder- and partner-level thought leadership across LinkedIn and other channels

Requirements

• 6+ years in B2B marketing, with meaningful time at a services, consulting, agency or B2B SaaS business selling to a considered, high-value enterprise buyer — preferably middle market firms
• Demonstrated full-stack range: you've personally run demand gen and content and web and ops, not just directed one of them
• A track record you can walk us through — what you inherited, what you changed, what it produced
• Strong commercial instincts and comfort being measured on pipeline, not impressions
• Comfort working autonomously in a distributed, multi-timezone team with meaningful overlap with US hours
• Hands-on fluency with the modern B2B stack, including HubSpot or similar, GA4, SEO tooling, ad platforms, and AI tooling in your day-to-day workflow

Preferred

• Experience marketing to founders, investors or financial services buyers is a plus
• Exposure to Web3, fintech or emerging tech categories is a plus
• Experience building a marketing function from a near-standing start is a plus
• Experience working with or managing offshore/distributed marketing teams is a plus