Senior B2B Marketing Events Specialist

Oakland, CA (Remote)

$122K/yr – $128K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive NA B2B events portfolio aligned to GTM priorities, executing conferences, executive programs, dinners, and activations to create pipeline.

  • Own end-to-end planning and coordination of NA event calendar with cross-functional partners
  • Must-have: 4–6 years in B2B marketing events with conferences and executive engagements
  • Standout: Travel up to 30%, Bay Area base, and collaboration with Brazil team

Job Description

Responsibilities

  • Plan and execute a portfolio of B2B event programs across North America, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences
  • Partner with vertical marketing and sales leaders to align event programs with GTM priorities, target accounts, and regional growth initiatives
  • Identify new executive engagement opportunities and industry field activations that drive demand generation and pipeline development
  • Manage planning and coordination of the North America events calendar across conferences, executive programs, and regional activations
  • Support sales teams with pre-event targeting, invitation strategy, and outbound follow-through to maximize engagement with priority accounts
  • Manage timelines, logistics, and deliverables across multiple concurrent events
  • Track event performance and engagement metrics in collaboration with marketing operations and sales, including Leads, Meetings, and Pipeline Influence
  • Support post-event follow-up activities and insights to improve future event performance and pipeline impact
  • Collaborate with marketing team members in Brazil who support North America event execution
  • Provide guidance and direction to marketing team members and cross-functional contributors supporting event execution
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CI&T

This page is no longer active. Please follow us at First Citizens Bank.First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets. Please visit First Citizens Careers to explore our wide range of opportunities at jobs.firstcitizens.com.

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New York, New York, USA
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Paid
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Headcount Trend

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Marketing Team

Median Career Experience
24 years
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Marketing Roles Posted (Last 30 Days)
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