Responsibilities

• Write compelling copy across brand campaigns, advisor marketing, and client communications.
• Develop emotional campaigns and persuasive messaging that build the brand and drive business.
• Develop concepts and messaging for integrated campaigns, digital experiences, video, social, presentations, and branded content.
• Simplify complex financial topics with clarity and precision.
• Work independently and collaboratively with Brand Strategy, Creative, Research & Insights, and business partners.
• Present work with strategic context, incorporate feedback, and refine creative.
• Balance multiple priorities while delivering exceptional work with accuracy and attention to detail.

Requirements

• 7+ years of copywriting experience in an agency, in-house creative team, brand consultancy, or similar environment.
• Experience creating brand and marketing communications in financial services, wealth management, insurance, or a related industry.
• A portfolio demonstrating both brand-building and business-driving work, including campaigns, value proposition messaging, and integrated marketing.
• Exceptional storytelling skills and the ability to simplify complex financial concepts into compelling communications.
• Experience collaborating with creative directors, strategists, designers, researchers, and cross-functional partners.
• Strong communication skills with exceptional attention to detail.
• Naturally curious, self-motivated, and eager to deepen expertise in financial services and New York Life's planning philosophy.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.