Responsibilities

• Help drive day-to-day strategies to meet and exceed client business objectives
• Provide research for and write media Point-Of-Views (POVs)
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Prepare flowcharts and budgets for media plans
• Assist with optimizing, implementing, and analyzing marketing activities
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• Assist with other projects or responsibilities as assigned

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1-2+ years of experience in media planning experience across media channels
• Digital media planning experience preferred
• Ability to work independently as well as in a team setting
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)