Senior Associate, Programmatic

Philadelphia, PA (Hybrid)

$61K/yr – $84K/yrSenior Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own programmatic media execution and client-facing strategy for campaigns with heavy emphasis on bid management, reporting, and cross-functional collaboration.

  • Own end-to-end campaign management with bid optimization and QA.
  • Lead client relationships and present insights to stakeholders.
  • Collaborate with analytics and partners to ensure accurate reporting and tool integration.

Job Description

Responsibilities

  • You will develop and communicate digital strategies and tactical approaches for campaigns.
  • You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
  • You will build and maintain client relationships through exceptional service.
  • You will create proposals for new opportunities and develop client decks and status documentation.
  • You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
  • You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
  • You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
  • You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
  • Attend client meetings and participate in knowledge-sharing sessions.
  • You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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