Senior Associate, Programmatic

New York, USA (On-site)

$70K/yr – $75K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive client-focused performance marketing by managing vendor relationships, planning campaigns, and delivering data-driven growth recommendations.

  • Own vendor relationships and campaign planning to deliver performance updates and growth opportunities.
  • Must-have: basic ad tech knowledge and data analysis skills.
  • Interact with clients/agency contacts and mentor junior teammates.

Job Description

Responsibilities

  • Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge
  • Understands the variety of vendors and their full value proposition
  • Manages vendor relationships and conversations single-handedly
  • Brings recommendations to customers
  • Supports client relationship, host kick off calls, own campaign planning
  • Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request
  • Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts
  • Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination
  • Possesses demonstrated knowledge and skills, including product and industry
  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
  • May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas

Requirements

  • Basic knowledge of technology or measurement ad tech solutions, including platforms
  • Basic knowledge and skills in data analysis
  • Confident collaborating with others
  • Experience with Project / Account Management
  • Strong communication skills; clear and succinct communication

Nice To Have

  • Some experience of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
  • Some experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
  • Strong ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
  • Some experience with managing existing business relationships, partnerships, and alliances internally and externally
  • Ability to assess and rank issues and tasks in order of importance for taking action

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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