Senior Associate, Point of Care at Publicis Health Media | Philadelphia, PA | $54K/yr – $72K/yr

Publicis Health Media

Senior Associate, Point of Care

Philadelphia, PA (Hybrid)

$54K/yr – $72K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Point of Care media planning and activation with partner management, data-driven validation, and cross-capability collaboration.

Point of Care planning: assist in RFPs, media recommendations, and media placement setup
Execution & Governance: track deliverables, monitor metrics, verify partner outputs against contracts
Data & Forecasting: contribute to data collection/analysis and assist in media investment forecasting at the partner level

Job Description

Assist in the development of Point of Care RFPs and media recommendations
Support campaign execution, including partner communication, deliverable tracking, and media placement setup
Monitor media performance, ensuring compliance with agreed-upon critical metrics and campaign objectives
Assist in creative spec management and delivery coordination with media partners
Contribute to data collection and analysis for Point of Care media planning and activation
Support forecasting of media investment at the partner level
Assist in preparation and validation of HCP target lists for media partners
Conduct regular validation and verification of partner deliverables, ensuring compliance with contracted agreements
Collaborate with internal teams across capabilities to support Point of Care initiative

18 months to 2+ years of media planning, buying, or related industry experience
1+ years of experience with MS Excel (ability to perform complex functions preferred)
Exposure to healthcare or HCP media (Point of Care, Out of Home, or related fields) is a plus
Strong organizational skills and attention to detail in media execution

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com