Responsibilities

• Omnichannel Planning: contribute to recommendations and plan components across TV, Print, Radio, Digital, OOH, and Emerging Media.
• Research & Tools: develop mastery of syndicated sources, planning tools, and media math.
• Communication & Storytelling: refine media planning concepts, presentation, and written communication.
• Tactical Accuracy: maintain accuracy of flow charts, spreadsheets, and budget summaries.
• Stakeholder Collaboration: build strong relationships with clients, vendors, publishers, and internal teams to enable effective campaigns.
• Strategic POVs: develop POVs on media partner offerings and technology relevant to client objectives.
• Insights & Trends: pull syndicated data on category trends, audience consumption, partner data, and competitive activity to inform planning.

Requirements

• 1+ years of media planning or buying experience
• Proficient knowledge of basic planning principles and media math
• Proficient working knowledge of Microsoft Office (Word, Excel, PowerPoint, etc.)
• Ability to quickly learn proprietary tools; experience with third-party market research and cloud-based collaboration tools (e.g., MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint) preferred

Preferred

• Exhibits a strong desire to learn and a positive attitude
• Detail-oriented with strong time management, organizational, analytical, and problem-solving skills
• Ability to work effectively cross-functionally with internal and external teams
• Strong written, verbal communication, and presentation skills
• Experience with third-party market research tools and cloud-based collaboration tools (e.g., MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint) preferred

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits to support you and your family