Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

McLean, VA (Hybrid)

$88K/yr – $110K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own outbound performance marketing focus with hands on testing, cross team operations, and end-to-end campaign execution that moves from creative testing to optimization and reporting.

Campaign testing and optimization across ad creative, landing pages, audiences, and channels.
End-to-end campaign operations with cross-functional coordination to ensure compliant, high-performing displays.
Subject-matter expert for outbound marketing, platforms, tagging, and inventory with a fast learning, ownership-driven mindset.

Job Description

Develop and execute campaign testing, including ad creative, landing page, audience, and channel expansion testing.
Manage outbound performance marketing campaigns, from planning and execution to analysis and reporting, collaborating with business analysts.
Oversee end-to-end ad operations to launch campaigns error-free, identify opportunities for performance optimization, and implement process improvements to streamline launch procedures.
Coordinate across internal teams, including Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology, to execute Display ad strategies end-to-end.
Possess a solid understanding of digital performance marketing, conversion funnel optimization, and online customer acquisition.
Partner with creative and cross-functional teams to develop a new suite of creatives that ensure a seamless customer journey and data-backed hypotheses.
Serve as the subject matter expert in outbound marketing, knowledgeable in various advertising platforms, campaign settings, optimization techniques, tracking/tagging infrastructure, and inventory types.
Demonstrate a "self-starter" attitude, strong organizational skills, ownership mentality, ability to prioritize workloads, and ability to quickly learn new digital marketing and platform-specific features.
Ability to work with high-performing teammates, as well as external and internal partners across the enterprise.

Bachelor’s degree or Military experience
At least 2 years of experience in email or display ad marketing
At least 2 years of experience planning and implementing digital marketing strategies utilizing Google or other inbox servicing ad platforms
At least 2 years of experience analyzing and evaluating campaign performance

At least 2 years of experience in paid media & performance marketing, managing high volume accounts and large media budgets
At least 2 years of experience in D2C marketing
At least 2 years of experience in project management
At least 1 year of experience in social media or search engine marketing
Prior financial industry or media agency experience

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

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80% CEO approval