Responsibilities

• Assist in long lead strategy development including audience approach, flighting strategy, partner considerations set, and any campaign specific needs
• Develop RFPs and manage the feedback process with partners and the external agency that leads to a final tactical recommendation
• Track campaign budgets as plan develops and through actualizations
• Work closely with internal investment teams on tactical planning and creative needs across all bid based platforms
• Partner with agency, creative, and investment teams on the asset delivery and trafficking process to ensure all placements are executed as planned
• Utilize data to make informed optimization recommendations while campaigns are in-flight
• Operate as a primary point of contact for Originals Marketing team, being able to clearly communicate campaign strategy, creative needs, and in-flight optimizations
• Stay informed of new partners or product offerings, competitive landscape, and industry news that could have impact to strategy
• Help drive day-to-day strategies to meet and exceed client business objectives
• Provide research for and write media Point-Of-Views (POVs)

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience at a media agency or brand/publisher in a media strategy focused role
• 1-2+ years of experience in media planning experience across media channels
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint (experience in Looker and/or Monday.com is also valuable to this role)
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger team.
• Clear communicator who can translate strategy into action.
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)
• A passion for entertainment!

Preferred

• Digital media planning experience preferred
• Experience in Looker and/or Monday.com is also valuable to this role
• A natural collaborator who enjoys working across teams

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances