Responsibilities

• Work closely with leadership and agency partners to identify and prioritize the most impactful new media opportunities for the brand
• Lead the development of business cases to gain alignment on prioritization of new medium and partner testing
• Act as single source to lead the evaluation and/or routing of new media opportunities outside of active management
• Work cross-functionally to develop and activate tests to validate the business impact of new mediums
• Keep clear communication on testing prioritization, plans, and potential risk
• Ensure data availability and quality for both agency led and internal Emerging media opportunities for MMM

• Work closely with media agency and internal stakeholders to evaluate media opportunities to ensure strategic alignment, ROI potential, and appropriate valuation
• Work closely with Decision Science to ensure appropriate measurement framework is in place for all new media opportunities
• Collaborate with the Advertising, Activation, and other key stakeholders to ensure assets are developed to achieve amplification objectives
• Compile program details, test designs, and creative assets to share and align with leadership for a full understanding of Amplification and testing initiatives
• Work with manager, agency, Decision Science, and other key stakeholders in developing and cataloging recaps of all testing initiatives

• Work closely with Advertising, Activation, and Media team to ensure timely and actionable briefing of new initiatives is available to all media stakeholders
• Support, and lead as needed, strategic media initiatives designed to build a stronger media program and push forward program evolution
• Support leader and broader organization in all areas of audience strategy, planning, and activation
• Collaborate with agencies, vendors, and partners to identify and develop competitive insights and landscape relevant to our business and marketing strategies
• Maintain detailed records of partner testing plans, results, and partner relationship to ensure clear understanding of current and past initiatives
• Act as Media team liaison with IT and ICM for conversion tracking and data onboarding initiatives? (as per description)