Responsibilities

• Assist Acquisition & Transition Strategy: Support AD with the full marketing lifecycle for new acquisitions, transitions, and dispositions—from early deal evaluation through post-transition performance.
• Oversee the creation and production of marketing collateral, manage the development of digital and print marketing assets for newly acquired communities, ensuring alignment with brand standards, timelines, and business plan goals.
• Provide day-to-day marketing support for recently acquired communities, serve as the primary marketing support resource during post-acquisition transitions, addressing immediate needs and supporting stabilization efforts.
• Help maintain and update community websites, handle ongoing website updates for acquired communities, including content, branding, photography, and functionality to ensure accuracy and lead generation effectiveness.
• Coordinate updates to photography, oversee photography scheduling and implementation, ensuring visual assets accurately reflect current branding and property positioning.
• Support the planning and implementation of Go-To-Market Strategies, including campaign development, coordination, and performance tracking across key launch initiatives.
• Collaborate with internal teams and community staff, partner with cross-functional teams and on-site staff to align priorities, gather inputs, and execute marketing initiatives efficiently.
• Support rebrand rollouts and campaigns, assist with planning and executing rebrand initiatives and launch campaigns, ensuring accurate and timely implementation across all marketing channels.
• Travel on a needed basis to support standard acquisition processes including due diligence, rebrands, GTM implementation, and other special marketing initiatives.
• Represent Core externally: Work collaboratively with the AD as the marketing liaison and point of contact for ownership and competitor groups during acquisition and disposition processes. Build and maintain trusted relationships with external partners, sellers, and operators to ensure collaboration and professionalism throughout each sale.