Responsibilities

• Marketing Strategy Development: Develop and present detailed marketing plans to stakeholders, articulating our vision and strategy for promoting CPA's initiatives. Develop integrated marketing strategies that align with our mission of promoting clean, renewable energy through collaborations with CPA management. Lead the development of cross-channel marketing plans that ensure consistent messaging, audience targeting, customer experience, and campaign objectives across all touchpoints. Create and inform brand and program strategy development by leveraging secondary and primary market research, analytics, and benchmarks, ensuring our approaches are data-driven and effective. Streamline workflows, improve project execution, enhance decision-making, and increase operational efficiency.
• Vendor Management: Manage relationships with external marketing vendors, including advertising agencies, translation companies, and printers, ensuring all deliverables meet CPA's brand guidelines and are delivered on time and within budget. Identify and select external vendors for marketing services and projects, ensuring they align with CPA's goals and standards. Negotiate project estimates with vendors to secure favorable terms that fit within CPA's fiscal budgets. Develop scopes for Requests for Proposals (RFPs) that support integrated marketing initiatives across multiple channels
• Campaign Planning and Execution: Manage the planning, execution, and optimization of paid media campaigns across traditional and digital channels, maximizing outreach and engagement. Manage community outreach through events, and engagement activities to increase CPA awareness and program participation. Responsible for ensuring brand consistency across all marketing channels and touchpoints, reinforcing CPA's commitment to clean energy and community service. Lead coordination with internal teams for seamless campaign executions and approvals, ensuring alignment with CPA's overall objectives. Monitor cross-channel campaign performance make data-driven recommendations for optimizations, continuously improving our marketing effectiveness. Contribute to CPA's yearly planning and goals, ensuring marketing strategies support our broader organizational objectives.
• Cross-functional Collaboration: Collaborate with External Affairs, Customer Care, Programs, Finance, and other departments to align marketing priorities and ensure cohesive communication. Liaise between marketing and other departments, facilitating smooth interactions and project executions.
• Content Creation and Accuracy: Ensure all marketing materials, including original copy created or managed by the manager, are free from grammatical mistakes, factual inaccuracies, and inconsistencies in brand messaging. Responsible for proofreading content and verifying all information before publication, maintaining the highest standards of accuracy and professionalism.
• Data Analysis and Reporting: Analyze and track metrics, identify trends, and interpret data to evaluate integrated marketing performance across paid and owned media, ensuring effective campaign adjustments and informed decision-making.
• Project Management and Coordination: Manage project timelines, budgets, and resources, ensuring all components are executed as planned. Manage and track the progress of marketing communications (Marcom) initiatives, promptly addressing any discrepancies or issues to maintain the overall quality of projects.
• Perform other duties as assigned

Requirements

• Candidates must have a bachelor's degree and 5-6 years of experience in marketing, communications, or journalism
• Bachelor's degree in marketing, communications, or journalism preferred.
• Experience with Google analytics, social media, and media monitoring analytics
• Experience with MailChimp, project management software, and Tableau
• Proficient with Microsoft Office Suite
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to fully own tasks and processes with minimal oversight.
• Ability to handle multiple priorities to meet deadlines and escalate key issues.
• Proficient with data visualization tools and software (i.e., Tableau, Power BI).

Benefits

• health care
• a 401(k)-like match program
• paid vacation
• sick leave