Senior Associate, Growth Marketing

New York City, NY (Hybrid)

$91K/yr – $114K/yrSenior Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and scale customer acquisition strategy across Meta and Google, leading planning, execution, and optimization to hit sales and ROI targets while setting growth goals and reporting performance.

Define strategy and scale CAC
Lead cross-functional growth initiatives
Track trends and expand channels

Job Description

Responsibilities

Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta & Google
Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
Track and report on performance, identifying key wins and learnings to advise future campaigns
Identify opportunities to expand into new digital channels
Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers

Requirements

Bachelor’s degree, or equivalent experience
3-5 years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
Experience working with complex omni-channel attribution models

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

Harry's

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. We launched in 2013 and helped redefine the shaving experience and pioneer the earliest era of direct to consumer in the process. Since then, Harry’s has become the #2 shave brand globally and expanded to offer products for every step in our customer’s routine. We’re also on a mission to ensure guys have access to quality mental health care. To date, Harry’s has helped connect over 2 million men to quality mental health resources.Harry’s is part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More,” the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.

Founded in 2013

New York, New York, USA

472 employees (59 in marketing)

harrys.com