Senior Associate, Experience Planning

New York City, NY (Hybrid)

$40K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own audience-driven media planning and execution with tight budgets, cross-channel thinking, and a pulse on client business to shape strategic media decisions.

Audience-first planning and consumer insight to guide channel choices
Execute plans across offline and digital, manage timelines, and measure against objectives
Monitor competition and optimize campaigns based on results

Job Description

Participate in an audience-first strategic planning philosophy
Seek a consumer-centric view in all strategic thinking
Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
Provide point-of-view on various offerings in the marketplace
Participate in brainstorming sessions
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Investigate creative, innovative approaches to strategically reach the target consumer
Analyze competitive activity in the marketplace
Execute the media plan

1+ of experience with offline and digital media planning
A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
Strong task management and interpersonal communication
Ability to collaborate and work as part of a team
Strong presentation skills
Strong organizational skills
Excellent skills in MS Office (Excel, Word, PowerPoint)
Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics

Knowledge of flowcharting systems (MediaTools)
Syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have)
Media billing tools

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016

New York, NY, US

1.5K employees (426 in marketing)

www.hearts-science.com

56% recommend to a friend

78% CEO approval