Senior Associate Director, GUMC Direct Response Marketing & Content

Bethesda, MD (Hybrid)

$48K/yr – $88K/yrSenior Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own multi-channel fundraising messaging development and coordination for an annual giving program, shaping content and managing timelines across teams and partners.

  • Lead messaging across channels from concept to approvals
  • Coordinate direct response content including appeals and stewardship
  • Oversee creative and content timelines with the Director across campaigns

Job Description

Responsibilities

  • Develop compelling mass market fundraising messaging across channels, working closely across teams to source and repurpose content aligned with GUMC’s fundraising goals and institutional priorities for the annual giving program.
  • Coordinate, write, and edit direct response, multi-channel fundraising content, including appeals and stewardship for a variety of audiences.
  • With the support of the Director, manage creative and content timelines, workflows, and approvals for multiple fundraising campaigns at once across the internal team and external partners.

Requirements

  • Bachelor’s degree required.
  • 3-5 years of professional experience in copywriting, project management, content development, and fundraising; or commensurate skills and experience.
  • Experience writing for medical research and/or an academic nonprofit organization
  • Strong ability to translate complex concepts into clear, concise, and compelling content
  • Able to juggle multiple projects and work in a collaborative and deadline-oriented environment.
  • Proven ability to function effectively in highly complex organizational environments.
  • Experience in the academic and/or healthcare sector preferred.
  • Strong creativity and communication abilities, including collateral production.
  • Desire to contribute to and participate in the mission of Georgetown University and its Medical Center.
  • Professional and collegial demeanor and ability to exercise diplomacy.

Benefits

  • Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.
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Georgetown University

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Georgetown University is the oldest and largest Catholic and Jesuit university in America. Georgetown today is a major student-centered, international research university, offering programs in Washington, DC; Doha, Qatar; and around the world.

Washington, District of Columbia, USA
10K employees (476 in marketing)
77% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
4M
Monthly Google Ads Budget
$959.1K
Traffic Source Mix
Search
48.4%
Direct
43.3%
Referral
6.1%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~10K

Marketing Team

Marketing Team Size
374 (4% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$13.7M
Last Raise
$750K
Grant, 2 years ago

Funding History

  • Nov 2023
    Grant • $750K
  • Sep 2022
    Grant • $300K
  • Dec 2019
    Grant • $1M

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