Senior Associate Digital & Performance Marketing

Princeton, NJ (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi‑channel digital media and e‑commerce support for a global pharma brand, focusing on campaign performance, product presence, and site optimization.

  • Own cross‑channel execution and performance tracking for media and e‑commerce initiatives.
  • Must-have: 3–5 years in digital marketing or ecommerce with hands‑on analytics.
  • Standout: Broad responsibilities across media, content, and website QA with vendor coordination.

Job Description

Responsibilities

  • Assist in executing media strategies across channels such as paid social, paid search, display, and retail media
  • Help track and report on campaign performance (ROAS, CPA, CTR, etc.)
  • Support budget tracking and pacing in partnership with senior team members
  • Coordinate with agencies and partners on campaign setup and optimizations
  • Help maintain strong product presence online across Amazon and retailer.com
  • Assist in updating product content, imagery, and SEO elements
  • Monitor product detail pages (PDPs) for accuracy, consistency, and optimization opportunities
  • Support digital shelf initiatives, including ratings & reviews and search performance tracking
  • Help review and optimize user experience across brand websites and apps
  • Support basic website updates, content refreshes, and QA testing

Requirements

  • Bachelor’s degree in Marketing preferred
  • 3–5 years of experience in digital marketing, e‑commerce, performance marketing, or a related field (internship experiences accepted)
  • Familiarity with channels like social media, search, and e‑commerce platforms
  • Strong analytical skills with interest in performance data
  • Basic understanding of marketing metrics (CTR, CPC, ROAS, etc.)
  • Comfort working in fast‑paced, test‑and‑learn environments
  • Curiosity, proactivity, and eagerness to grow
  • Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Preferred

  • Open to exploring candidates with a less traditional background

Benefits

  • Annual discretionary bonus
  • Comprehensive health care coverage
  • Retirement savings plan
  • Leave benefits
Dr. Reddy's Laboratories logo

Dr. Reddy's Laboratories

3.9 Glassdoor

Established in 1984, we are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’, we work to provide access to affordable and innovative medicines. We offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major markets include USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in future growth drivers such as access to novel molecules, digital therapeutics and consumer healthcare. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com.Caution Notice: Dr. Reddy's has been made aware of candidates receiving fraudulent job opportunities from unauthorised recruiting agencies or people impersonating Dr. Reddy's leaders. These fraudulent jobs may be advertised on employment sites or mimic our careers site and company email addresses. Please know that Dr. Reddy's Laboratories has no affiliation or connection to these situations. Dr. Reddy's (and its associated/group companies) follows a formal recruitment process through its own HR department. Please report immediately in case you suspect a fraudulent job. You may raise your concern by:Accessing https://drreddys.ethicspoint.com. Calling on the hotline number. List of hotline numbers are available in https://drreddys.ethicspoint.com. The hotline is available 24x7 in multiple languages. Writing to complianceofficer@drreddys.com or chiefombudsperson@drreddys.com. For our community guidelines on LinkedIn, please visit: https://shorturl.at/LTvNZ

Founded in 1984
Hyderabad, Telangana, IND
31K employees (973 in marketing)
80% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
134.4K
Monthly Google Ads Budget
$547
Traffic Source Mix
Search
53.2%
Direct
36.1%
Referral
6.6%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
787 (3% of company)
Median Career Experience
17 years
Median Tenure
5.5 years

Funding

Total Funding
$6M
Last Raise
$6M
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity
  • Oct 2022
    Post IPO Equity
  • Dec 2001
    Post IPO Equity • $6M

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