Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
• Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
• Execute ongoing optimizations including:
• Audience refinement
• Bid adjustments
• Inventory and placement optimization
• Frequency and pacing adjustments
• Identify opportunities for performance improvement and scaling.
• Support weekly and monthly reporting deliverables for clients and internal teams.
• Translate campaign performance data into clear insights and actionable recommendations.
• Maintain reporting dashboards and assist with performance analysis.
• Work cross-functionally with strategy, analytics, creative, and client services teams.
• Coordinate with platform vendors and data partners when needed.
• Assist managers in preparing campaign updates and performance summaries for clients.
• Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
• Ensure campaigns comply with brand safety, privacy regulations, and platform policies.

Requirements

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as:
• DV360
• The Trade Desk
• Amazon DSP
• Yahoo DSP
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
• Familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel / Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.

Preferred

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Familiarity with audience segmentation and data platforms (DMP/CDP).
• Understanding of privacy frameworks (GDPR, CCPA).

Benefits

• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.