Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
• Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
• Execute ongoing optimizations including: Audience refinement; Bid adjustments; Inventory and placement optimization; Frequency and pacing adjustments.
• Identify opportunities for performance improvement and scaling.
• Support weekly and monthly reporting deliverables for clients and internal teams.
• Translate campaign performance data into clear insights and actionable recommendations.
• Maintain reporting dashboards and assist with performance analysis.

Requirements

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation
• DV360
• Prisma
• CM360
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers
• Familiarity with ad serving, tagging, and tracking pixels
• Proficiency in Excel / Google Sheets for data analysis and reporting
• Strong attention to detail and organizational skills

Preferred

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.)
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)
• Familiarity with audience segmentation and data platforms (DMP/CDP)
• Understanding of privacy frameworks (GDPR, CCPA)

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave