Responsibilities

• Conduct testing
• Plan budgets and flighting
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
• Conduct report analyses
• Develop projections/proposals and understand the tools used to build them
• Understand, implement, and troubleshoot the tracking process
• Proactively bring new ideas for the account to improve performance
• Identify and implement advanced optimization tactics
• Leverage advanced Excel and campaign management tool skills

Requirements

• Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
• 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
• Be a proactive self-starter
• Be a team player and committed to training
• Possess a desire to work for a fast-paced, results-based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• In addition to technical skills, Senior Associates should be able to effectively communicate, including the ability to: Effectively convey insights to the client; Tie what’s happening in the accounts to the client’s business; Build relationships with clients and partners such as engines or networks; Adjust their communication style based on the audience; Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews; Understand how to effectively organize ideas and concepts through tools such as PowerPoint