Senior Associate, Digital Activation

Los Angeles, CA (On-site)

$50K/yr – $75K/yrSenior Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the digital activation workflow for programmatic buys, coordinating campaign creation, optimization, and client reporting with the Activation and Strategy teams.

  • Campaign creation and best practice deployment across programmatic buys.
  • BI tools and new data sources to improve measurement and insights.
  • Cross-functional coordination with Activation and Strategy plus client communications on goals and results.

Job Description

Responsibilities

  • Ensuring the implementation of the Digital Activation Process across programmatic buying
  • Building campaigns and deploy best practices across the campaigns
  • Participating in daily and weekly client communications
  • Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients - Owning the campaign creation process
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

  • 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent written and verbal communication skills
  • Proven ability to work with and influence cross-functional teams
  • Strong Microsoft Excel skills and ability to coach others on shortcuts
  • Working knowledge of third-party verification tools including DoubleVerify
  • Hands-on experience with data visualization tools including Tableau
  • - Hands-on experience with campaign workflow tools including Prisma
Hearts & Science logo

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
25

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