Senior Associate, Copywriter- B2B Marketing

Plano, TX (On-site)

$88K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B storytelling and sales-focused copy for Capital One Auto across omni-channel assets, balancing brand voice with training materials and campaigns.

  • Own or influence high-impact copy from web to video, aligned to business goals.
  • Must-have: 4+ years in marketing/content writing with B2B experience.
  • Standout: Cross-channel versatility including training materials and campaign briefs.

Job Description

Responsibilities

  • Omni-Channel Content Creation: Develop high-impact, sales-driven copy for digital (web, email, social), direct mail, and video scripts that drive B2B engagement and conversion.
  • Brand Stewardship: Interpret and evolve the Capital One Auto brand personality, ensuring a consistent voice across all creative outputs.
  • Diverse Asset Development: Switch gears seamlessly between conceptual marketing campaigns and clear, instructional training materials for internal and external partners.
  • Strategic Collaboration: Partner closely with Process Managers, Brand/Digital teams, and Leadership to execute work that aligns with business objectives and customer needs.
  • Compliance & Precision: Proofread peer content and ensure all communications remain in compliance with company policies, maintaining rigorous audit documentation.
  • Campaign Management: Monitor and track campaigns through the creative lifecycle, providing guidance and influence to ensure the final product meets the highest standards.

Requirements

  • Bachelor's Degree or military experience.
  • At least 4 years of experience in marketing, advertising, or content writing (with at least 2 years of B2B audience experience).

Preferred

  • 4+ years of experience writing for omni-channel campaigns, including video scripts and digital assets.
  • A portfolio demonstrating high-quality B2B marketing work and instructional/training content.
  • 2+ years experience in the Financial Services or Automotive industries.
  • Proficiency in Google Suite, Microsoft Office, and experience collaborating within Adobe Creative Cloud workflows.
  • Experience in "Sales Enablement"—creating copy that helps sales teams close deals, demonstrated through a strong portfolio of work.
  • Ability to multitask, conceptualize, manage one's own time, create and work directly with other employees—strong creative problem-solving skills

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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