Responsibilities

• Lead the development of media pitches centered around Ro’s products, services, patient stories, and expert commentary
• Proactively identify timely storytelling opportunities across consumer health, culture, and media trends and map to strategic media targets
• Translate clinical research, surveys, and proprietary data into compelling earned media narratives
• Support and help coordinate with comms team on communications planning and execution for product launches, partnerships, and key campaigns
• Draft backgrounders, talking points, and media briefs for spokesperson interviews and announcements
• Partner with subject-matter experts, medical advisors, and patient ambassadors to shape digestible expert commentary and prepare them for media opportunities
• Coordinate and manage reporter product trials to support earned storytelling opportunities and strengthen media relationships
• Collaborate closely with Ro’s PR consultants to execute outreach and manage deliverables
• Work cross-functionally to ensure consumer PR efforts align with company priorities and timelines
• Track and report on earned media performance, including monitoring affiliate and analytics platforms

Requirements

• 3-5 years of experience in consumer communications, supporting earned media initiatives in-house or at a PR agency
• Experience leading execution of earned campaigns and securing media coverage
• A keen interest in consumer trends and a strong sense of how to position healthcare, wellness and lifestyle topics within cultural conversations
• Ability to make complex healthcare topics accessible and engaging
• Experience working with subject-matter experts or executive spokespeople
• Strong project management skills and ability to manage multiple workstreams simultaneously
• Collaborative mindset with the ability to galvanize stakeholders across the company
• Experience utilizing reporting tools such as Impact, Mixpanel, or similar platforms

Preferred

• Experience in healthcare or highly regulated industries preferred

Benefits

• a competitive equity and benefits package (as applicable).