Responsibilities

• 50/50 proactive and reactive engagement, you’ll be identifying and actioning on real time trends and opportunities for our brands to engage with by keeping a pulse on culture
• Responsible for maintaining the voice of our clients on social
• Tracking performance and surfacing insights that connect engagement activity to brand perception, follower quality, and overall channel health
• Building repeatable systems: playbooks, response libraries, interaction guidelines, and internal education that allow the brand to scale consistent behavior across teams and markets
• Designing and implementing community engagement strategies that go beyond day-to-day commenting, including social listening protocols, conversation frameworks, and escalation flows
• Developing proactive community programming, including UGC initiatives, audience engagement plans, and surprise-and-delight tactics
• Working alongside our social media, creative, project management and account teams to ensure overall processes are smooth

Requirements

• Deep understanding of social media platforms including (but not limited to) Instagram, Facebook, and Tik Tok
• A sharp writer who can quickly adapt voice and tone while maintaining clarity and consistency
• Experienced in community management or social media management for a large brand
• Able to work independently, but communicative and team-oriented
• Must be able to check social media platforms over the weekends and respond to emergency situations if needed
• Proven success working in fast-paced environments
• Analytical thinker able to interpret engagement patterns and translate into learnings for weekly, monthly and quarterly reporting
• Familiar with tools such as Sprout, Sprinklr, Sprout social and native platform backends
• This role requires you to be fluent in writing and conversing in both English and Spanish

Preferred

• Deep understanding of Latino cultural trends, traditions, and community moments, with demonstrated ability to translate cultural insights into authentic and timely brand engagement.

Benefits