Senior Associate, Commerce Programmatic

New York City, NY (Hybrid)

$45K/yr – $90K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own and optimize programmatic retail media activations, guiding audience and creative strategy, campaign setup, management, and reporting for client accounts.

  • Lead day-to-day activation and performance management across multiple retailer networks and DSPs.
  • Collaborate with retail media networks and internal teams to maximize return on ad spend.
  • Support the Programmatic Commerce Manager in scaling retail media investments.

Job Description

Responsibilities

  • assist in tactical activation and day-to-day media management of programmatic-based activations.
  • heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
  • focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
  • supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
  • An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Strong drive to understand the retail landscape and latest trends in commerce media.
  • Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
23