Responsibilities

• assist in tactical activation and day-to-day media management of programmatic-based activations.
• heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
• focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
• supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
• Manage programmatic media activations across several retailer media networks and DSPs.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.