Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the business’ operators and consumers through data and research to prioritize growth opportunities.
• Leverage data and trends to generate insights and transform them into marketing innovations, brand building (communications) and go-to-market strategies.
• Develop B2B business and marketing strategy for the NPS Grab & Go / Desserts business (NPS Hot Pockets, TOMA, Nestlé Frozen Retail Culinary, Nestlé Toll House, Libby’s portfolios and NPS Bakery strategy) including:
• Develop communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
• Develop go-to-market strategy in partnership with commercial development and sales organization to drive growth.
• Oversee NP Hot Pockets, NTH, Libby’s portfolio including P&L management and asset development.
• Partner with Marketing Innovation Lead and cross-functional teams on development of NPS bakery & handheld platform in accordance with business ICP and MBS plans.
• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
• Lead partnership with external agency on marketing and demand generation strategy, asset development and marketing tactical execution.
• Partner with retail brand teams on new product launches and renovations and relevance for out-of-home.

Requirements

• Degree (BA/BS) in Marketing or related business field, or equivalent experience.
• Master’s degree in business / marketing or MBA preferred.
• Knowledge of budget control methods, policies, and procedures
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills
• Ability to work independently, autonomously, and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Entrepreneur mindset- self-starter, determined, resourceful, action-oriented.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.

Preferred

• MBA preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.