Drive brand strategy and multi-channel execution for JBSS, owning marketing programs and channel-specific plans.

• Brand Strategy & Execution – Translates consumer, shopper, and customer insights into actionable brand strategies that drive commercial outcomes. Manages day-to-day execution of brand programs, ensuring alignment with customer and channel strategies. Supports the development of brand messaging, creative assets, and activation plans aligned with commercial priorities.
• Customer & Channel Strategy & Execution – Develops customer-specific strategies in partnership with Sales, tailoring plans, pricing, and promotional approaches to each channel and retailer’s dynamics. Builds compelling sell-in stories to grow JBSS brands at priority channels and retailers and ensures flawless execution of customer-specific programs.
• P&L Performance & Profitability – Monitors financial performance and recommends corrective actions to drive profitable growth.
• Performance Tracking & Analysis – Analyzes shipment data and Circana consumption data to assess brand performance and adjust forecasts. Proactively identifies business challenges and opportunities and tracks competitive performance.