Responsibilities

• Planning: Support landscape, competitor and trend research used to inform broader programmatic recommendations. Develop an understanding of how audience strategy, inventory, data partners, formats and market dynamics influence programmatic planning.
• Development: Support campaign setup and QA by working with in-platform settings, audience segments, creative trafficking, pixels/tags, budget inputs, pacing trackers and reporting exports. Learn agency and industry best practices that support accurate programmatic activation and campaign readiness.
• Optimization: Support recurring campaign optimizations by reviewing pacing, delivery, frequency, inventory, placement, audience, creative and performance trends. Execute approved updates and flag potential opportunities or issues to Managers and Supervisors.
• Stewardship: Support senior team members with planned and ad hoc client communication materials, including status updates, performance notes and follow-up items. Help keep campaign documentation, budget trackers, monthly actuals, invoice details and pacing materials organized and up to date
• Reporting: Support reporting and analysis by performing accurate data pulls, building formulas, formatting figures and helping identify early performance insights.

Requirements

• Minimum 1-2 years of hands-on experience supporting, building, optimizing and/or reporting on programmatic campaigns, with exposure to one or more DSPs or programmatic platforms, such as:
• - DeepIntent
• - PulsePoint
• - The Trade Desk
• - DV360
• - Amazon DSP
• - Yahoo DSP
• Exposure to display, OLV and/or CTV campaign setup, optimization or reporting is preferred.
• Bachelor’s degree or higher in marketing, advertising, business or equivalent experience
• Intermediate proficiency with Excel and Microsoft Office Suite (PowerPoint, Word, etc.)
• Experience with DSPs (The Trade Desk, DV360, DeepIntent, PulsePoint, etc.)
• Understanding of programmatic, digital display, video/OLV, CTV and broader media elements
• Analytical thinking and mathematical skills and an ability to manage data
• Resourceful, curious, and motivated spirit
• An ability to work independently and in a team setting
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare, Pharmaceutical, or regulated industry experience a plus
• Passion for health, wellness, connectedness, and media!

Preferred

• Exposure to healthcare or pharmaceutical programmatic campaigns and reporting dashboards or measurement solutions such as Tableau, Power BI, Datorama or similar reporting platforms
• Crossix, IQVIA, DeepIntent Outcomes or similar measurement solutions
• Exposure to additional programmatic formats or environments, such as audio, digital out-of-home, EHR or point-of-care, is a plus.

Benefits

• benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.