Responsibilities

• Develop and execute content marketing strategies tailored to B2B audiences across multiple channels (website, blog, email, social media).
• Manage a content calendar, ensuring consistent, timely delivery of relevant and engaging content.
• Operationalize and optimize blog posts, case studies, white papers, and other marketing collateral that resonate with B2B customers.
• Partner with the B2B Marketers to run the Client Stories program, producing compelling case studies.
• Collaborate with Industry/ABM, Product Marketers and Brand teams to ensure content aligns with business goals and customer needs.
• Leverage AI-powered tools and emerging technologies to enhance content production workflows, scale personalized content creation, and optimize performance across channels while maintaining brand quality and voice.
• Manage internal and external content production process and partners
• Conduct market and competitor research to identify opportunities for content development and positioning.
• Safeguard quality, brand tone of voice and style across all channels and materials.
• Stay abreast of industry best practices and what competitors are doing.

Requirements

• Minimum 2-4 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience collaborating with Web teams, SEO, Social Media and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus
• Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients
• Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience.
• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
• Creative mindset, curious, continuously exploring better ways to engage customers through high value content

Preferred

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program