Senior Art Director

Los Angeles, CA (Hybrid)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Lead ambitious brand storytelling for a destination marketing context, owning visual identity, shoots, and cross-channel campaigns to move people from planning to bookings.

  • Brand and creative leadership across multi-touch campaigns.
  • Direct shoots and production, guiding mood, casting, and final finish with partners.
  • Turn strategy into ideas that drive demand and attendance across long and short form.

Job Description

Responsibilities

  • Concept and art-direct integrated campaigns across broadcast/video, social, digital, web, OOH, email/CRM, and experiential.
  • Own and elevate the brand's visual identity — keeping it distinctive, cohesive, and beautiful across every touchpoint.
  • Translate strategy and insight into ideas that make people want to plan, book, and go.
  • Direct photo and video shoots, illustration, and motion — guiding everything from mood and casting to the final grade.
  • Partner tightly with a copywriter to build ideas that are as strong verbally as they are visually.
  • Design at a high level yourself while also directing external partners, photographers, and production teams.
  • Present and rationalize your work to internal teams and clients with clarity and conviction.

Requirements

  • 5+ years of art direction experience, ideally at an agency, with a portfolio that shows range and craft.
  • Travel, tourism, lifestyle, hospitality, or experiential work is a strong plus.
  • Exceptional design fundamentals — typography, composition, color, and layout.
  • Strong conceptual thinking; you sell ideas, not just executions.
  • Experience directing photo/video shoots and working with production partners.
  • Fluency across brand and performance, and across long and short form.
  • Comfort collaborating in a fast-paced, data-informed, integrated environment.

Preferred

  • Experience with destination marketing, place branding, or experiential work.
  • Motion, 3D, or emerging-format design skills.
  • A point of view on social and content-native creative.

Benefits

  • We offer competitive compensation, strong benefits, and a culture built around curiosity and craft.
GALE logo

GALE

We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Ad Age Business Transformation Agency of the Year, Adweek U.S. Media Agency of the Year, Campaign US Advertising Agency of the Year, Ad Age Data & Analytics Agency of the Year, and #5 on the Ad Age A List.

Founded in 2014
New York, New York, USA
857 employees (201 in marketing)

Traffic Signals

Monthly Visitors
43.7K
Traffic Source Mix
Search
36.2%
Direct
54.7%
Referral
4.7%
Social
3.6%
Paid
0.6%

Headcount Trend

Current headcount: ~854

Marketing Team

Marketing Team Size
121 (14% of company)
Marketing Roles Posted (Last 30 Days)
4

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