Senior Applied Strategist (Level II)

Los Angeles, CA (On-site)

$135K/yr – $170K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate enterprise marketing strategy across AI, brand safety, and cross‑functional execution, turning data and commercial reality into integrated, outcomes‑driven programs for multi‑million dollar portfolios.

  • Growth and profitability: oversee the full marketing motion, from strategy to resourcing and forecast accuracy.
  • Data-driven insights: leverage SEMRush, Talkwalker, and analytics suites to surface imperatives and optimize reputation in real time.
  • Cross-functional leadership: align the Applied Strategist, Applied Intelligence Manager, and partners in PR/Creative/Experiential to embed performance into every decision.

Job Description

Responsibilities

  • Drive tangible results for clients by anchoring every strategic decision in performance data and commercial reality.
  • Manage the profitability of a portfolio, including resourcing, forecasting, revenue growth, and contribution margins.
  • Close the gap between traditional silos. You will own the entire marketing motion, moving strategy from a step in the process to an embedded, optimized partner.
  • Identify or develop integrated strategies to specific business or customer challenges.
  • Oversee a dedicated team—including an Applied Strategist and an Applied Intelligence Manager—while partnering cross-functionally with our PR, Creative, and Experiential departments.
  • Lead your team through a sophisticated stack to find insights others miss.
  • Governance: Strong POVs and practice when it comes to managing client data and brand safety in an AI ecosystem.
  • Data Fluency: Orchestrating tools like SEMRush, Talkwalker, and various Analytics platforms (Google/Adobe/Social/CRM) to track and optimize reputation in real-time.
  • Systems Thinking: Working as a multi-specialist expert in service of connecting dots between strategic disciplines (business, brand, channel, and measurement)

Requirements

  • 8-12+ years of experience in agency strategy, management consulting, or digital transformation roles.
  • Proven track record of managing a multi-million dollar book of business and driving growth.
  • Deep familiarity with the AI landscape and a willingness to act when it comes to adopting new tools.
  • Experience working in flat or matrixed organizations where teams are cast based on skills over roles.

Preferred

  • Strategic Agility
  • Data Fluency
  • Systems Thinking
  • Commercial Acumen
  • Creative Partnership
  • Tool Adaptability
  • Consultative Communication
  • Bias for Action
Citizen Relations logo

Citizen Relations

3.3 Glassdoor

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé Canada, Duracell and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).

Founded in 2004
New York, New York, USA
200 employees (35 in marketing)
41% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
11.4K
Traffic Source Mix
Search
34.8%
Direct
46.7%
Referral
9.3%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
24 (12% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2