Responsibilities

• Own the strategic development and maintenance of advisory annuity product marketing, including point-of-sale collateral, webpages, and other assets, and support additional retail annuity initiatives as assigned.
• Drive go-to-market strategy and execution of omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of advisory annuity products.
• Serve as the advisory annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications and ensure materials align with firm and channel-specific needs.
• Contribute to and support thought leadership development and media storytelling opportunities that position advisory annuities beyond product features by highlighting their broader value in financial planning.
• Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
• Partner with internal stakeholders to execute campaigns and promotional opportunities and identify ways to educate internal teams and support their marketing efforts.
• Serve as the primary marketing contact for the Sales teams, developing marketing campaigns and sales ideas that align with product positioning and priorities.
• Proactively communicate with all internal and external stakeholders and teammates to ensure alignment, clarity, and transparency throughout projects and initiatives.
• Ensure product materials are timely, compliant, and effectively distributed across relevant channels.
• Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.

Requirements

• 8 to 10+ years of experience in product marketing and sales within financial services; experience with annuities is required; advisory annuities preferred.
• Exhibit excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross-functional partners, and team members.
• Demonstrate experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution.
• Development of integrated marketing plans that build awareness, drive engagement, and generate leads.
• Knowledge of marketing technologies such as customer relationship management (CRM) systems, marketing automation platforms, sales enablement tools, social media management tools, and analytics platforms.
• Communicate effectively, manage time well, and pay close attention to detail while handling multiple projects with overlapping deadlines.
• Collaborate across teams and demonstrate leadership to build strong working relationships.
• Adapt quickly to changing priorities and shifting timelines.

Preferred

• Communicate marketing, business, and technical needs clearly to align teams and achieve goals.
• Excel in fast-paced environments, managing multiple complex projects at once with minimal oversight.
• Apply data-driven thinking to solve problems and evaluate the effectiveness of marketing channels and tactics.
• Takes ownership of learning their business lines through proactive research, curiosity, and initiative.
• Promotes team growth and success by educating teammates, sharing insights, and collaborating effectively.

Benefits

• Your Benefits Start Day 1
• Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs.
• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation
• We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities.