Senior Analyst, Web/Media Analytics at VML | New York City, NY | $70K/yr – $140K/yr

VML

Senior Analyst, Web/Media Analytics

New York City, NY (Hybrid)

$70K/yr – $140K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own how marketing data drives decisions, turning complex analytics into actionable client guidance and strategy adjustments.

Growth Infrastructure: Build robust measurement frameworks and dashboards that show incremental uplift and marketing impact.
Client Advisory: Translate business needs into analytical methods and present clear findings to clients and internal teams.
Collaboration & Culture: Integrate data work with strategy and account teams to embed data informed decision making across campaigns.

Job Description

Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
Manage and resolve data issues involving quality and consistency of data
Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
Present to clients and attend client meetings
Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making
Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team

3+ years working in a marketing environment as an analyst
Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau
Experience of web analytics platforms such as Google Analytics
High level Microsoft Word, Excel and PPT skills
Attention to detail and a commitment to accuracy
Well-developed numeracy skills
Able to translate business needs and requirements to analytical methods and outputs
Good written and verbal communication skills
High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift
Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance

Media Analytics experience is a strong plus

Competitive benefits package
Hybrid work arrangement (office an average of four days a week)

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024

New York, New York, US

33K employees (8,368 in marketing)

www.vml.com

67% recommend to a friend

79% CEO approval