Responsibilities

• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Proactively advocate for campaign adjustments based on performance trends
• Active monitoring and management of performance and competitive landscape

Requirements

• Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 1+ years of experience in paid search media including: development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances