Senior Analyst, SEO at KINESSO | New York City, NY | $70K/yr – $75K/yr

KINESSO

Senior Analyst, SEO

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEO reporting and technical site analysis to translate client goals into actionable optimization, while coordinating with creative and development teams and cross-channel partners to drive organic growth.

Technical SEO and content audits to improve organic visibility and on-site engagement
Data-driven recommendations with hard evidence presented to stakeholders
Cross-functional collaboration with social, SEM, and dev teams to implement SEO tactics

Job Description

Responsibilities

Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
Lead technical site analysis, competitive analysis, and content audits
Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data
Identify problems and form solutions for problems that can arise in reporting
Develop content recommendations and technical analysis presentations
Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
Work with creative and development teams to ensure proper implementation of SEO recommendations
Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
Decide upon final keyword lists with minimal supervision
Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
Present new tools and summarize industry articles to the internal team

KINESSO

3.7 Glassdoor

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.

Founded in 2009

New York, New York, USA

3.4K employees (872 in marketing)

www.kinesso.com

71% recommend to a friend

71% CEO approval